Health Literacy and Numeracy: A Comparison of Magazine Health Messages

María E. Len-Ríos, Amanda Hinnant

Research output: Contribution to journalArticlepeer-review

12 Scopus citations

Abstract

This content analysis of Cosmopolitan and Latina magazines (N = 348) examines health news stories read by millions of young U.S. women for factors related to health literacy. Findings show that the majority of magazine stories were brief and replete with technical language. Alternative explanations were provided only 41% of the time. More than half of stories in both magazines contained numbers, yet provided few figurative illustrations. Although a majority of stories had accompanying images, these images seldom added to the understanding of the health news. Latina included more culturally relevant information and had more coverage of diabetes and obesity. © 2014

Original languageEnglish (US)
Pages (from-to)235-256
Number of pages22
JournalHoward Journal of Communications
Volume25
Issue number3
DOIs
StatePublished - Jul 2014
Externally publishedYes

Keywords

  • health news
  • Hispanic
  • literacy
  • magazine journalism
  • numeracy
  • women

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