Health care report cards: What about consumer’s perspectives?

Jeanne McGee, David Knutson

Research output: Contribution to journalArticlepeer-review

13 Scopus citations


Though the report card style is seen by many as a way to create better-informed consumers, very little is actually known about how consumers will respond to health care report cards. Report cards are only one of many factors that influence health care decision making. Much consumer-oriented effort and fine-tuning will be required to make report cards effective. Using the approach called "social marketing" as a framework, specific examples are used to outline some ideas for more intensive pursuit of consumers' perspectives in the design and distribution of report cards.

Original languageEnglish (US)
Pages (from-to)1-14
Number of pages14
JournalJournal of Ambulatory Care Management
Issue number4
StatePublished - Oct 1994


  • Consumers
  • Health care decision making
  • Health care quality information
  • Health care research
  • Health policy
  • Information needs
  • Social marketing


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