@inproceedings{e6c9964f0cec449fa4919993d9784147,
title = "Guild play in MMOGs: Rethinking common group dynamics models",
abstract = "Humans form groups and congregate into groups for a variety of reasons and in a variety of contexts e.g., corporations in offline space and guilds in Massively Multiplayer Online Games (MMOGs). In recent years a number of models of group formation have been proposed. One such model is Johnson et al's [10] model of group evolution. The model is motivated by commonalities observed in evolution of street gangs in Los Angeles and guilds in an MMOG (World of Warcraft). In this paper we first apply their model to guilds in another MMOG (EQ2)1 and found results inconsistent from the model's predictions, additionally we found support for the role of homophily in guild formation, which was ruled out in previous results, Alternatively, we explore alternative models for guild formation and evolution in MMOGs by modifying earlier models to account for the existence of previous relationships between people.",
keywords = "Groups, Guilds, MMOGs, Models of group evolution",
author = "Ahmad, \{Muhammad Aurangzeb\} and Zoheb Borbora and Cuihua Shen and Jaideep Srivastava and Dmitri Williams",
year = "2011",
doi = "10.1007/978-3-642-24704-0\_19",
language = "English (US)",
isbn = "9783642247033",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
pages = "145--152",
booktitle = "Social Informatics - Third International Conference, SocInfo 2011, Proceedings",
note = "3rd International Conference on Social Informatics, SocInfo 2011 ; Conference date: 06-10-2011 Through 08-10-2011",
}