By using cultural discourse analysis and ethnography, naturally occurring talk and interviews were examined for local constructions of “Bulgarian-ness” in order to formulate explicit and implicit cultural propositions about being “Bulgarian,” and cultural premises about being (“Bulgarian-ness” as problematic) and emotion (anger, frustration) as connected. This article illustrates the notion of the phrase as a local cultural symbol within Bulgarian discourse that evokes deep cultural meanings for a way of being (“Bulgarian-ness” and the West/East dichotomy), emotions (frustration, hopelessness), and a social world (the “Bulgarian situation”) as continuously negotiated in relation to conceptualizations of “Balkanism.”.
|Original language||English (US)|
|Number of pages||18|
|Journal||Journal of International and Intercultural Communication|
|State||Published - May 13 2020|
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© 2020 National Communication Association.
- cultural discourse analysis