“Good job, but Bulgarian”: Identifying “Bulgarian-ness” through cultural discourse analysis

Nadezhda Sotirova

    Research output: Contribution to journalArticlepeer-review

    Abstract

    By using cultural discourse analysis and ethnography, naturally occurring talk and interviews were examined for local constructions of “Bulgarian-ness” in order to formulate explicit and implicit cultural propositions about being “Bulgarian,” and cultural premises about being (“Bulgarian-ness” as problematic) and emotion (anger, frustration) as connected. This article illustrates the notion of the phrase as a local cultural symbol within Bulgarian discourse that evokes deep cultural meanings for a way of being (“Bulgarian-ness” and the West/East dichotomy), emotions (frustration, hopelessness), and a social world (the “Bulgarian situation”) as continuously negotiated in relation to conceptualizations of “Balkanism.”.

    Original languageEnglish (US)
    JournalJournal of International and Intercultural Communication
    DOIs
    StateAccepted/In press - 2020

    Keywords

    • Bulgaria
    • cultural discourse analysis
    • emotion
    • Identity
    • post-socialism

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