TY - JOUR
T1 - “Good job, but Bulgarian”
T2 - Identifying “Bulgarian-ness” through cultural discourse analysis
AU - Sotirova, Nadezhda
N1 - Publisher Copyright:
© 2020 National Communication Association.
PY - 2020/5/13
Y1 - 2020/5/13
N2 - By using cultural discourse analysis and ethnography, naturally occurring talk and interviews were examined for local constructions of “Bulgarian-ness” in order to formulate explicit and implicit cultural propositions about being “Bulgarian,” and cultural premises about being (“Bulgarian-ness” as problematic) and emotion (anger, frustration) as connected. This article illustrates the notion of the phrase as a local cultural symbol within Bulgarian discourse that evokes deep cultural meanings for a way of being (“Bulgarian-ness” and the West/East dichotomy), emotions (frustration, hopelessness), and a social world (the “Bulgarian situation”) as continuously negotiated in relation to conceptualizations of “Balkanism.”.
AB - By using cultural discourse analysis and ethnography, naturally occurring talk and interviews were examined for local constructions of “Bulgarian-ness” in order to formulate explicit and implicit cultural propositions about being “Bulgarian,” and cultural premises about being (“Bulgarian-ness” as problematic) and emotion (anger, frustration) as connected. This article illustrates the notion of the phrase as a local cultural symbol within Bulgarian discourse that evokes deep cultural meanings for a way of being (“Bulgarian-ness” and the West/East dichotomy), emotions (frustration, hopelessness), and a social world (the “Bulgarian situation”) as continuously negotiated in relation to conceptualizations of “Balkanism.”.
KW - Bulgaria
KW - Identity
KW - cultural discourse analysis
KW - emotion
KW - post-socialism
UR - http://www.scopus.com/inward/record.url?scp=85086321389&partnerID=8YFLogxK
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U2 - 10.1080/17513057.2020.1760919
DO - 10.1080/17513057.2020.1760919
M3 - Article
AN - SCOPUS:85086321389
SN - 1751-3057
VL - 14
SP - 128
EP - 145
JO - Journal of International and Intercultural Communication
JF - Journal of International and Intercultural Communication
IS - 2
ER -