“Good job, but Bulgarian”: Identifying “Bulgarian-ness” through cultural discourse analysis

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By using cultural discourse analysis and ethnography, naturally occurring talk and interviews were examined for local constructions of “Bulgarian-ness” in order to formulate explicit and implicit cultural propositions about being “Bulgarian,” and cultural premises about being (“Bulgarian-ness” as problematic) and emotion (anger, frustration) as connected. This article illustrates the notion of the phrase as a local cultural symbol within Bulgarian discourse that evokes deep cultural meanings for a way of being (“Bulgarian-ness” and the West/East dichotomy), emotions (frustration, hopelessness), and a social world (the “Bulgarian situation”) as continuously negotiated in relation to conceptualizations of “Balkanism.”.

Original languageEnglish (US)
Pages (from-to)128-145
Number of pages18
JournalJournal of International and Intercultural Communication
Issue number2
StatePublished - May 13 2020

Bibliographical note

Publisher Copyright:
© 2020 National Communication Association.


  • Bulgaria
  • Identity
  • cultural discourse analysis
  • emotion
  • post-socialism


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