Goals and perceived success of online enterprise communities: What is important to leaders & members?

Tara Matthews, Jilin Chen, Steve Whittaker, Aditya Pal, Haiyi Zhu, Hernan Badenes, Barton A. Smith

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Scopus citations

Abstract

Online communities are successful only if they achieve their goals, but there has been little direct study of goals. We analyze novel data characterizing the goals of enterprise online communities, assessing the importance of goals for leaders, how goals influence member perceptions of community value, and how goals relate to success measures proposed in the literature. We find that most communities have multiple goals and common goals are learning, reuse of resources, collaboration, networking, influencing change, and innovation. Leaders and members agree that all of these goals are important, but their perceptions of success on goals do not align with each other, or with commonly used behavioral success measures. We conclude that simple behavioral measures and leader perceptions are not good success metrics, and propose alternatives based on specific goals members and leaders judge most important.

Original languageEnglish (US)
Title of host publicationCHI 2014
Subtitle of host publicationOne of a CHInd - Conference Proceedings, 32nd Annual ACM Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Pages291-300
Number of pages10
ISBN (Print)9781450324731
DOIs
StatePublished - 2014
Event32nd Annual ACM Conference on Human Factors in Computing Systems, CHI 2014 - Toronto, ON, Canada
Duration: Apr 26 2014May 1 2014

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other32nd Annual ACM Conference on Human Factors in Computing Systems, CHI 2014
CountryCanada
CityToronto, ON
Period4/26/145/1/14

Keywords

  • Enterprise
  • Goals
  • Metrics
  • Online communities
  • Workplace

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