Getting there in a global industry: Impacts on performance of changing international presence

Will Mitchell, J. Myles Shaver, Bernard Yeung

Research output: Contribution to journalArticle

109 Scopus citations


We investigate the effects of increasing and decreasing international presence on market share and survival in the American medical diagnostic imaging equipment industry. Imaging equipment manufacturers possessing international medical operations tend to achieve superior market share and longer survival, but we find that attempting to become an international medical player is risky. Both increasing and decreasing international presence have negative associations with survival, while decreased internationalization is associated with decreased American market share. Brief case studies suggest that the ingredients for success in internationalization may include preparedness, focused management, and learning from international experience.

Original languageEnglish (US)
Pages (from-to)419-432
Number of pages14
JournalStrategic Management Journal
Issue number6
StatePublished - Sep 1992



  • Global competition
  • business survival
  • changing international strategy

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