Abstract
This study examines 50 business responses to negative reviews on Amazon.com in order to identify common genre moves for responding to negative online reviews. To complement the genre analysis and assess the effectiveness of these common genre moves, the author conducted a survey seeking consumers’ feedback on three typical business responses to negative online reviews. This investigation not only provides feedback on how businesses can publicly respond to negative online reviews but also presents an empirical case on how we can balance genre stability and variation and go beyond just teaching typified genre features in our genre pedagogy.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 297-332 |
| Number of pages | 36 |
| Journal | Journal of Business and Technical Communication |
| Volume | 35 |
| Issue number | 3 |
| DOIs | |
| State | Published - Mar 24 2021 |
Bibliographical note
Publisher Copyright:© The Author(s) 2021.
Keywords
- adjustment message
- experience goods
- genre
- genre analysis
- genre construct
- genre move
- genre stability
- negative online reviews
- online reviews
- search goods
- two levels of genre teaching