Gender and diversity in mediated sport marketing: Using "old" and "new" media

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Research Handbook on Gender and Diversity in Sport Management
Publisher	Edward Elgar Publishing Ltd.
Pages	65-78
Number of pages	14
ISBN (Electronic)	9781802203691
ISBN (Print)	9781802203684
State	Published - Jan 16 2024

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title = "Gender and diversity in mediated sport marketing: Using {"}old{"} and {"}new{"} media",

author = "Dunja Antunovic and Annika Olson",

year = "2024",

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language = "English (US)",

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T2 - Using "old" and "new" media

AU - Antunovic, Dunja

AU - Olson, Annika

PY - 2024/1/16

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BT - Research Handbook on Gender and Diversity in Sport Management

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