Gambling Motivation and Passion: A Comparison Study of Recreational and Pathological Gamblers

Ki Joon Back, Choong Ki Lee, Randy Stinchfield

Research output: Contribution to journalArticlepeer-review

41 Scopus citations

Abstract

The aim of this study was to examine the structural relationship among gambling motivation, gambling passion, and behavioral intentions to gamble between recreational and pathological gamblers. Specifically, this study aimed to shed light on the different ways in which gambling motivation and affective attitude are associated with recreational and pathological gamblers. Using a purposive sampling method, 400 subjects were selected for and participated in this study during their visits to a casino. Study results echoed the notion of distinctive and separate gambling motivations and passions between recreational and pathological gamblers. Also, results identified specific areas to which casino operators or policy makers should pay special attention in developing effective marketing strategies to promote responsible gambling.

Original languageEnglish (US)
Pages (from-to)355-370
Number of pages16
JournalJournal of gambling studies
Volume27
Issue number3
DOIs
StatePublished - Sep 2011

Bibliographical note

Funding Information:
Acknowledgments This work was supported by the National Research Foundation of Korea—Grant funded by the Korean Government (NRF-2009-32A-B00268).

Keywords

  • Gambling behavioral intentions
  • Gambling motivation
  • Gambling passion scale

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