| Original language | English |
|---|---|
| Title of host publication | The Symbolization of America |
| Editors | Herve Varenne |
| Place of Publication | Omaha, Nebraska |
| Publisher | University of Nebraska Press |
| Pages | 52-65 |
| State | Published - 1986 |
Freedom to Choose: Symbolic Values in American Advertising
William O Beeman
Research output: Chapter in Book/Report/Conference proceeding › Chapter