F-Commerce platform for apparel online social shopping: Testing a Mowen's 3M model

Ju Young M. Kang, Kim K.P. Johnson

Research output: Contribution to journalArticlepeer-review

28 Scopus citations

Abstract

Applying the Meta-Theoretic Model of Motivation and Personality (3M Model), this research examined (1) whether online social shopping intention in Facebook commerce was affected by users' personality traits, psychographic characteristics, and gratifications and (2) whether tie strength and homophily moderated the links between gratifications and intention. U.S. Facebook users who had online social shopping experience (n = 601) were drawn from a consumer panel. Users who were market mavens and social browsers were likely to use online social shopping for the purpose of socializing and intended to engage in online social shopping. Users who were value conscious and social browsers were likely to use online social shopping for the purpose of information-seeking and intended to engage in online social shopping. Tie strength and homophily moderated the links between gratifications and intention.

Original languageEnglish (US)
Article number1428
Pages (from-to)691-701
Number of pages11
JournalInternational Journal of Information Management
Volume35
Issue number6
DOIs
StatePublished - Dec 1 2015

Keywords

  • Facebook commerce
  • Information-seeking gratification
  • Social shopping
  • Socializing gratification

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