Extended abstract: From research to practice: How insights from social web research inform website usability

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This project explores social web feedback in relation to website usability. The concept of 'audience involvement' provides a framework for understanding social web feedback about large public websites. That is, audience involvement values the integration of audience voices and feedback in consideration of use and design of information products and services. In two case studies about large public websites, social web feedback from Facebook, Twitter, and blog responses were analyzed to better understand contextual website use. A modified grounded theory analysis demonstrated ways that social web feedback revealed usability issues and impressions as well as 'minis' (individual profiles) and 'treks' (first-hand explanations of web paths). This analysis of social web feedback about large public websites potentially extends usability methods to achieve a better sense of audience values and expectations regarding usability.

Original languageEnglish (US)
Title of host publicationProceedings - 2018 IEEE International Professional Communication Conference, ProComm 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages16-17
Number of pages2
ISBN (Electronic)9781538658574
DOIs
StatePublished - Sep 28 2018
Event2018 IEEE International Professional Communication Conference, ProComm 2018 - Toronto, Canada
Duration: Jul 22 2018Jul 25 2018

Publication series

NameIEEE International Professional Communication Conference
Volume2018-July
ISSN (Print)2158-091X
ISSN (Electronic)2158-1002

Other

Other2018 IEEE International Professional Communication Conference, ProComm 2018
Country/TerritoryCanada
CityToronto
Period7/22/187/25/18

Keywords

  • Audience
  • Facebook
  • Twitter
  • blogs
  • grounded theory
  • public
  • social web
  • usability
  • website

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