Exploring the touristic image of Jordan

Ingrid Schneider, Sevil Sönmez

Research output: Contribution to journalArticlepeer-review

53 Scopus citations

Abstract

Destination image has received significant attention in recent Western travel literature. However, developing and lesser-developed countries have less research attention devoted to them despite the fact image is a key factor in determining travel decisions. This study explored current visitor images of a Middle Eastern country, Jordan. On-site interviews with tourists indicated a fairly positive image of Jordan, with improvements possible in service related areas. Marketing and research implications are suggested.

Original languageEnglish (US)
Pages (from-to)539-542
Number of pages4
JournalTourism Management
Volume20
Issue number4
DOIs
StatePublished - 1999

Keywords

  • Destination decisions
  • Image
  • Middle East

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