Exploring satisfaction of choice and captive bus riders: An impact asymmetry analysis

Dewei Fang, Yang Xue, Jason Cao, Shan Sun

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

The literature offers ample evidence on the associations between transit attributes and rider satisfaction. However, their asymmetric relationships are often overlooked. Few studies emphasize the attributes critical to choice and captive riders in developing countries. This study employs an impact asymmetry analysis to explore the correlates of bus satisfaction of choice and captive riders in Harbin, China. Most service attributes have asymmetric associations with overall satisfaction of both choice and captive riders. The waiting area, driver's operating behavior, complaint handling, and stop announcement are critical to overall satisfaction of both choice and captive riders. However, planners should know that, because of the asymmetricity, planning goals differ when trying to satisfy choice and captive riders. Furthermore, they should emphasize convenience and comfort to satisfy captive riders and focus on bus availability to incentivize choice riders. Future studies should consider the non-linear associations and investigate the varying needs of different population groups.

Original languageEnglish (US)
Article number102798
JournalTransportation Research Part D: Transport and Environment
Volume93
DOIs
StatePublished - Apr 1 2021

Bibliographical note

Funding Information:
This study was supported by a key fund for curriculum innovation provided by the Department of Education, Heilongjiang Province, China (SJGZ20180003).

Publisher Copyright:
© 2021 Elsevier Ltd

Keywords

  • Captive rider
  • Non-linear association
  • Quality of service
  • Three-factor theory
  • Transit satisfaction

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