Exploring differences between Internet apparel purchasers, browsers and non-purchasers

Mi Young Lee, Kim K.P. Johnson

Research output: Contribution to journalArticlepeer-review

61 Scopus citations


We investigated whether differences existed among Internet apparel purchasers, browsers, and non-purchasers in terms of their attitudes about Internet shopping and retailers, willingness to provide credit card information, Internet use behavior, and demographic characteristics. Data were obtained from an Internet survey conducted by the Graphic, Visualization, and Usability (GVU) Center from the Georgia Institute of Technology. Internet apparel purchasers were significantly different both from the Internet apparel browsers and non-purchasers, but browsers were not significantly different from non-purchasers.

Original languageEnglish (US)
Pages (from-to)146-157
Number of pages12
JournalJournal of Fashion Marketing and Management
Issue number2
StatePublished - Dec 1 2002


  • Apparel
  • Consumer behavior
  • Internet
  • Shopping


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