Expectations of the 1988 Seoul Olympics: A Korean perspective

Gang Hoan Jeong, Jafar Jafari, William C. Gartner

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Abstract

Recently, Korea has been preparing herself, on a scale unprecedented in her history, for the 1988 Seoul Olympic Games. The Olympics, more than just a sporting extravaganza, will offer Korea a chance to foster tourism growth and showcase recent economic achievements. This study was concerned with assessing the impacts of a mega-event. To assess perceived impacts, a group of high level Korean tourism professionals, members of the academic community, and mass media editors were surveyed in June 1987. Results from the survey, indicate that primary expectations for hosting the Olympics are an increase in international awareness of Korea as a tourism destination, a modification of Korea ’s present distorted image, and a strengthening of cultural values through the projection of a distinct Korean cultural image during the Seoul Olympics.

Original languageEnglish (US)
Pages (from-to)26-33
Number of pages8
JournalTourism Recreation Research
Volume15
Issue number1
DOIs
StatePublished - Jan 1990

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