The Internet promises many opportunities for consumers who shop online. While prior studies identify problems with online access for persons with disabilities, research has not examined whether consumers with disabilities shop online similarly to persons who are not disabled. The study attempts to fill this gap in two unique ways. First, this paper specifically considers the frequency of online shopping, the amount spent, and reasons for shopping online among both disabled and non-disabled persons. In addition, the study groups persons with disabilities into six major categories according to disability type rather than aggregating into one general category. Telephone surveys of 1053 persons reveal both differences and similarities that suggest opportunities for improving online access and developing a richer understanding of the online shopping motivations and needs of persons with disabilities.
Bibliographical noteFunding Information:
The authors thank Madhu Viswanathan, University of Illinois and Eric Karson, Villanova University for comments on this paper. Partial funding for this research was provided by the Von Allmen E Commerce Center, University of Kentucky.
Copyright 2009 Elsevier B.V., All rights reserved.
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