Prevention and control of infectious diseases in livestock is dependent upon perceived risk and susceptibility, including the prevention of between-herd transmission of bovine tuberculosis through introductions of cattle to susceptible herds. To examine how perceived risk and susceptibility can help to inform policymaking in disease surveillance and control, we used factorial surveys to profile risk perceptions of cattle producers. We found that government indemnity and slaughtering policy did not impact the cattle purchasing behavior of producers who responded to our survey, but rather through other attributes such as the reliability or reputation of the seller. In addition, we identified significant production type and gender differences in purchasing behavior and risk perception. Finally, clustering analysis revealed a group of high-risk respondents characterized as experienced and very dedicated owners of established medium to large size herds. With the increasing availability of business data, assessment of producer's behavior, personalities and attitudes allows policymakers to understand the needs of cattle producers and develop tailored programs that will improve producer cooperation with government agencies.
Bibliographical noteFunding Information:
The authors would like to acknowledge Ms. Michelle Warren for her assistance in study and questionnaire design, the USDA National Agricultural Statistics Service for their collaboration in study design and data collection, and the University of Minnesota Academic Health Center Faculty Research Development Program 2011 for funding of this study.
The authors declare the following financial interests/personal relationships which may be considered as potential competing interests: Scott Wells reports financial support was provided by University of Minnesota Twin Cities.
© 2022 Elsevier B.V.
- Bovine tuberculosis
- Cattle movements
- Factorial survey
- Perceived risk
PubMed: MeSH publication types
- Journal Article