Examining entrepreneurship through indigenous lenses

Garry D. Bruton, Shaker A. Zahra, Li Cai

Research output: Contribution to journalEditorialpeer-review

66 Scopus citations


This commentary argues that scholars need an alternative to the dominance in academic research of the U.S. model of entrepreneurship to reflect better the variety and diversity of entrepreneurial activities around the globe. Using the example of China, today the world’s second-largest economy, we discuss how researchers miss key elements of entrepreneurship because of their over-reliance on the U.S. model of entrepreneurship for analysis, espousing Western-based theoretical values and foundations. We discuss how researchers and journals can promote future research efforts focusing on indigenous entrepreneurship activities, applying indigenously developed theory.

Original languageEnglish (US)
Pages (from-to)351-361
Number of pages11
JournalEntrepreneurship: Theory and Practice
Issue number3
StatePublished - Jan 1 2018

Bibliographical note

Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: We are grateful to the support from the National Natural Science Foundation of China (Grant Number 71620107001).

Publisher Copyright:
© The Author(s) 2017.


  • China
  • Entrepreneurship
  • Government
  • Indigenous theory
  • International


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