Examining brand extensions and their potential to dilute team brand associations

P. Walsh, Stephen Ross

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)196-206
JournalSport Marketing Quarterly
Volume19
StatePublished - 2010

Cite this

Examining brand extensions and their potential to dilute team brand associations. / Walsh, P.; Ross, Stephen.

In: Sport Marketing Quarterly, Vol. 19, 2010, p. 196-206.

Research output: Contribution to journalArticle

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title = "Examining brand extensions and their potential to dilute team brand associations",
author = "P. Walsh and Stephen Ross",
year = "2010",
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volume = "19",
pages = "196--206",
journal = "Sport Marketing Quarterly",

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TY - JOUR

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AU - Walsh, P.

AU - Ross, Stephen

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SP - 196

EP - 206

JO - Sport Marketing Quarterly

JF - Sport Marketing Quarterly

ER -