Evaluation, use, and usefulness of prescription drug information sources among anglo and hispanic Americans

Denise E. Delorme, Jisu Huh, Leonard N. Reid

Research output: Contribution to journalArticle

22 Citations (Scopus)

Abstract

This survey was conducted to determine and compare how Anglo and Hispanic Americans evaluate and use interpersonal, advertising, and mediated sources of prescription drug information. Findings suggest the following: (1) Hispanics rely on doctors, Internet advertising sources, and direct-to-consumer advertising (DTCA), while Anglos frequently use health-related websites and health care professionals; (2) Anglos are more likely to use health-related websites such as WebMD, although Anglos and Hispanics do not appear significantly different in Internet source usefulness evaluation; (3) Hispanics rely on television (TV) and DTC TV advertising more than Anglos, and this tendency is stronger for strong than weak Hispanic identifiers; (4) Hispanics evaluate TV news stories and TV advertising as more useful than Anglos; (5) Hispanics evaluate DTCA more positively and with less skepticism than Anglos; and (6) Hispanic ethnic identification level is positively related to preferences for Spanish-language media and health care professionals.

Original languageEnglish (US)
Pages (from-to)18-38
Number of pages21
JournalJournal of Health Communication
Volume15
Issue number1
DOIs
StatePublished - Jan 2010

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Prescription Drugs
Hispanic Americans
Marketing
medication
drug
Television
television
evaluation
Health care
website
Websites
Health
Internet
health care
Spanish language
health
Delivery of Health Care
news
Language

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Evaluation, use, and usefulness of prescription drug information sources among anglo and hispanic Americans. / Delorme, Denise E.; Huh, Jisu; Reid, Leonard N.

In: Journal of Health Communication, Vol. 15, No. 1, 01.2010, p. 18-38.

Research output: Contribution to journalArticle

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