Evaluation of an HIV anti-stigma campaign

Sara A. Millimet, Beau Miller, Michael W. Ross, Pahl Samson, Chaitanya Churi

Research output: Chapter in Book/Report/Conference proceedingChapter


We evaluated an HIV anti-stigma campaign at a large liberal arts university in the southern United States using a modified version of the Bogardus and Ross & Hunter Social Distance scale. Data on pre- and post-campaign cross-sectional samples with nearly 50% overlap indicated that the campaign (which included lectures, slogans, t-shirt distribution and chocolates containing slogans) significantly decreased the social distance from (willingness to interact with) people with HIV. Time between pre-test (n=685) and post-test (n=515) was 1 month. Decrease in social distance was uneven, with males changing more than females and white and Hispanic students changing the most. Data suggest that this social distance measure is an effective instrument for measuring a decrease in HIV-associated stigma and that brief anti-stigma campaigns of this nature have an impact short-term on expressed HIV-stigma.

Original languageEnglish (US)
Title of host publicationChild and Adolescent Health Issues (A Tribute to the Pediatrician Donald E Greydanus)
PublisherNova Science Publishers, Inc.
Number of pages10
ISBN (Electronic)9781634635769
ISBN (Print)9781634635745
StatePublished - Jan 1 2015


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