Evaluating compliance-without-pressure techniques for increasing participation in online communities

Mikhil Masli, Loren G Terveen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Scopus citations

Abstract

Social psychology offers several theories of potential use for designing techniques to increase user contributions to online communities. Some of these techniques follow the "compliance without pressure" approach, where users are led to comply with a request without being subjected to any obvious external pressure. We evaluated two such techniques - foot-in-the-door and low-ball - in the context of Cyclopath, a geographic wiki. We found that while both techniques succeeded, low-ball elicited more work than foot-in-the-door. We discuss design and research implications of applying these (and other such techniques) in online communities.

Original languageEnglish (US)
Title of host publicationConference Proceedings - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
Pages2915-2924
Number of pages10
DOIs
StatePublished - 2012
Event30th ACM Conference on Human Factors in Computing Systems, CHI 2012 - Austin, TX, United States
Duration: May 5 2012May 10 2012

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other30th ACM Conference on Human Factors in Computing Systems, CHI 2012
CountryUnited States
CityAustin, TX
Period5/5/125/10/12

Keywords

  • Compliance
  • Foot-in-the-door
  • Increasing participation
  • Low-ball
  • Online communities
  • Social production

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