Ethnic matching: An examination of ethnic morphing in advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Virtual social identity and consumer behavior
Publisher	Taylor and Francis
Pages	181-191
Number of pages	11
ISBN (Electronic)	9781315698342
ISBN (Print)	9780765623959
State	Published - Dec 18 2014

Find It

@inbook{328d2c002ee14d5e9ca5aaa9d0c3fbb4,

title = "Ethnic matching: An examination of ethnic morphing in advertising",

author = "Yuliya Lutchyn and Duff, \{Brittany R.L.\} and Faber, \{Ronald J.\} and Soyoen Cho and Jisu Huh",

year = "2014",

month = dec,

day = "18",

language = "English (US)",

isbn = "9780765623959",

pages = "181--191",

booktitle = "Virtual social identity and consumer behavior",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Ethnic matching

T2 - An examination of ethnic morphing in advertising

AU - Lutchyn, Yuliya

AU - Duff, Brittany R.L.

AU - Faber, Ronald J.

AU - Cho, Soyoen

AU - Huh, Jisu

PY - 2014/12/18

Y1 - 2014/12/18

UR - https://www.scopus.com/pages/publications/85077032676

UR - https://www.scopus.com/pages/publications/85077032676#tab=citedBy

M3 - Chapter

AN - SCOPUS:85077032676

SN - 9780765623959

SP - 181

EP - 191

BT - Virtual social identity and consumer behavior

PB - Taylor and Francis

ER -