Ethnic Influences on Pharmacy Patronage:An Exploratory Study

li Chiun Daphne Hsiao, Ronald Hadsall

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

The purpose of this study was to evaluate ethnic influences on motives for pharmacy store choice and selection of pharmacy outlets among Chinese Americans, Korean Americans, and non-Oriental Americans. Respondents (n = 414) were sampled in the Minneapolis-St. Paul metropolitan area using a self-administered survey. The return rate was 67.8%, with a usable response rate of 58.7%. The survey instrument contained 23 statements describing patronage motives. Using exploratory factor analysis, these statements fell into six dimensions which explained 50.3% of the variance and were identified as professional services, store strength, decision network, store-supplied services, economics, and location. Overall results showed that ethnic differences were found on choice of pharmacy outlets for both prescription and OTC drugs and the motive dimensions of professional services, decision network, and store strength.

Original languageEnglish (US)
Pages (from-to)49-67
Number of pages19
JournalJournal of Pharmaceutical Marketing & Management
Volume8
Issue number3
DOIs
StatePublished - Jan 1 1994

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