Establishing a strategic view of sport events: Marketing a multiphase sport experience

L. Huberty, Stephen Ross

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)34-54
JournalJournal of Sport
Volume1
StatePublished - 2012

Cite this

Establishing a strategic view of sport events: Marketing a multiphase sport experience. / Huberty, L.; Ross, Stephen.

In: Journal of Sport, Vol. 1, 2012, p. 34-54.

Research output: Contribution to journalArticle

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year = "2012",
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journal = "Journal of Sport",

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TY - JOUR

T1 - Establishing a strategic view of sport events: Marketing a multiphase sport experience

AU - Huberty, L.

AU - Ross, Stephen

PY - 2012

Y1 - 2012

M3 - Article

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SP - 34

EP - 54

JO - Journal of Sport

JF - Journal of Sport

ER -