Enterprise schemes for nonprofit survival, growth, and effectiveness

John M Bryson, Michael J. Gibbons, Gary Shaye

Research output: Contribution to journalArticlepeer-review

64 Scopus citations


The need for nonprofit organizations to develop a viable enterprise scheme is discussed in this article. An enterprise scheme indicates how the organization can meet social needs and stakeholders’ interests in a self-sustaining way over the long haul. Without a viable enterprise scheme, the organization will not survive, let alone grow, prosper, and achieve its mission.

Original languageEnglish (US)
Pages (from-to)271-288
Number of pages18
JournalNonprofit Management and Leadership
Issue number3
StatePublished - 2001


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