Encore consumption

Investigating trends in the apparel expenditures of older consumers in the United States

Amy Dorie, David Loranger, Elena Karpova

Research output: Contribution to journalArticle

Abstract

Employment among workers aged 65+ has increased considerably since the 1990s, and by 2020, older individuals will account for approximately 25% of U.S. workers (Hayutin et al., 2013). Despite controlling large amounts of disposable income, a mere 10–15% of all advertising dollars are aimed at older consumers (Brady, 2013). This research investigated the effect of employment on older consumers’ expenditures. Results indicated that older consumers’ annual expenditures have increased over time, and employment impacted consumption levels. The study contributed to the understanding of a largely untapped consumer segment, and added to the body of knowledge by examining apparel-specific consumption by older consumers.

Original languageEnglish (US)
Pages (from-to)428-436
Number of pages9
JournalJournal of Retailing and Consumer Services
Volume51
DOIs
StateAccepted/In press - Jan 1 2017

Fingerprint

Older consumers
Apparel
Expenditure
Workers
Consumer expenditure
Income
Body of knowledge

Keywords

  • Apparel
  • Encore consumption
  • Older consumers

Cite this

Encore consumption : Investigating trends in the apparel expenditures of older consumers in the United States. / Dorie, Amy; Loranger, David; Karpova, Elena.

In: Journal of Retailing and Consumer Services, Vol. 51, 01.11.2019, p. 428-436.

Research output: Contribution to journalArticle

@article{c91f80318eb84edbaa497e5b1e952104,
title = "Encore consumption: Investigating trends in the apparel expenditures of older consumers in the United States",
abstract = "Employment among workers aged 65+ has increased considerably since the 1990s, and by 2020, older individuals will account for approximately 25{\%} of U.S. workers (Hayutin et al., 2013). Despite controlling large amounts of disposable income, a mere 10–15{\%} of all advertising dollars are aimed at older consumers (Brady, 2013). This research investigated the effect of employment on older consumers’ expenditures. Results indicated that older consumers’ annual expenditures have increased over time, and employment impacted consumption levels. The study contributed to the understanding of a largely untapped consumer segment, and added to the body of knowledge by examining apparel-specific consumption by older consumers.",
keywords = "Apparel, Encore consumption, Older consumers",
author = "Amy Dorie and David Loranger and Elena Karpova",
year = "2017",
month = "1",
day = "1",
doi = "10.1016/j.jretconser.2017.10.018",
language = "English (US)",
volume = "51",
pages = "428--436",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier Limited",

}

TY - JOUR

T1 - Encore consumption

T2 - Investigating trends in the apparel expenditures of older consumers in the United States

AU - Dorie, Amy

AU - Loranger, David

AU - Karpova, Elena

PY - 2017/1/1

Y1 - 2017/1/1

N2 - Employment among workers aged 65+ has increased considerably since the 1990s, and by 2020, older individuals will account for approximately 25% of U.S. workers (Hayutin et al., 2013). Despite controlling large amounts of disposable income, a mere 10–15% of all advertising dollars are aimed at older consumers (Brady, 2013). This research investigated the effect of employment on older consumers’ expenditures. Results indicated that older consumers’ annual expenditures have increased over time, and employment impacted consumption levels. The study contributed to the understanding of a largely untapped consumer segment, and added to the body of knowledge by examining apparel-specific consumption by older consumers.

AB - Employment among workers aged 65+ has increased considerably since the 1990s, and by 2020, older individuals will account for approximately 25% of U.S. workers (Hayutin et al., 2013). Despite controlling large amounts of disposable income, a mere 10–15% of all advertising dollars are aimed at older consumers (Brady, 2013). This research investigated the effect of employment on older consumers’ expenditures. Results indicated that older consumers’ annual expenditures have increased over time, and employment impacted consumption levels. The study contributed to the understanding of a largely untapped consumer segment, and added to the body of knowledge by examining apparel-specific consumption by older consumers.

KW - Apparel

KW - Encore consumption

KW - Older consumers

UR - http://www.scopus.com/inward/record.url?scp=85033361936&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85033361936&partnerID=8YFLogxK

U2 - 10.1016/j.jretconser.2017.10.018

DO - 10.1016/j.jretconser.2017.10.018

M3 - Article

VL - 51

SP - 428

EP - 436

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

ER -