This study examined employer opinions of strengths and weaknesses of business graduates hired during the previous three years. A total of 176 personnel officers from a national sample responded to the survey. In contrast to the literature, the respondents expressed a high degree of overall satisfaction with recent business hires. Employers were satisfied in thirty‐five areas. The eleven areas of greatest satisfaction were (1) punctuality, (2) honesty, (3) professional grooming, (4) ethical behavior, (5) dependability, (6) willingness to work hard, (7) commitment to lifelong learning, (8) pride in work quality, (9) ability to get along well with others, (10) sound academic training, and (11) good work habits. The five areas in which the greatest dissatisfaction existed were rank‐ordered as follows: (1) desktop publishing background, (2) realistic expectations about advancement, (3) realistic expectations about starting salary, (4) a computer graphics background, and (5) writing effectiveness.