Abstract
Strategic advantage through information technology is a popular theme, but the extent of research support is sporadic, minimal, and unsystematic. This paper reports some preliminary results of a quasi-experimental study on the role of dedicated electronic integration (between an insurance carrier and its independent agents in the Property and Casualty market) in providing strategic benefits to this carrier. The results indicate that the agents that are electronically interfaced with the carrier report improvements in a set of four performance factors in the expected direction (six months after system installation) but statistically different from a matched set of non-interfaced agents (based on size, state, and location category) only in terms of increases in efficiency (number of policies) but not in terms of effectiveness (increase in financial performance indices). Further, within the sample of electronically-interfaced agents, over a one-year period after integration, the differential performance positions continue for this factor, raising the possibility of learning effects. Some explanations, extensions and research implications are outlined.
Original language | English (US) |
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Title of host publication | Proc Tenth Int Conf Inf Syst |
Publisher | Publ by ACM |
Pages | 353-362 |
Number of pages | 10 |
State | Published - Dec 1 1989 |
Event | Proceedings of the Tenth International Conference on Information Systems - Boston, MA, USA Duration: Dec 4 1989 → Dec 6 1989 |
Other
Other | Proceedings of the Tenth International Conference on Information Systems |
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City | Boston, MA, USA |
Period | 12/4/89 → 12/6/89 |