Effects of ideal image congruence and organizational commitment on employee intention to leave

Jennifer Yurchisin; Jihye Park; Matthew O'Brien

doi:10.1016/j.jretconser.2010.04.002

Effects of ideal image congruence and organizational commitment on employee intention to leave

Jennifer Yurchisin, Jihye Park, Matthew O'Brien

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Abstract

The purpose of this study was to investigate the relationships among employee self-image/store image congruence, employee-store commitment, and employee intention to leave within the context of retail stores. Data were collected using a survey method. Usable questionnaires were completed by 276 retail store employees. Path analysis was used to test the hypotheses. Results revealed employee self-image/store image congruence was positively related to store image attractiveness. In turn, store image attractiveness was positively related to employee-store commitment both directly and indirectly through intrinsic job satisfaction. Lastly, both intrinsic job satisfaction and employee-store commitment were negatively related to employees' intention to leave.

Original language	English (US)
Pages (from-to)	406-414
Number of pages	9
Journal	Journal of Retailing and Consumer Services
Volume	17
Issue number	5
DOIs	https://doi.org/10.1016/j.jretconser.2010.04.002
State	Published - Sep 2010
Externally published	Yes

Bibliographical note

Funding Information:
This work was partially supported by Hankuk University of Foreign Studies Research Fund of 2010.

Keywords

Employee-organization commitment
Ideal self-image/store image congruence
Intention to leave

Publisher link

10.1016/j.jretconser.2010.04.002

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title = "Effects of ideal image congruence and organizational commitment on employee intention to leave",

abstract = "The purpose of this study was to investigate the relationships among employee self-image/store image congruence, employee-store commitment, and employee intention to leave within the context of retail stores. Data were collected using a survey method. Usable questionnaires were completed by 276 retail store employees. Path analysis was used to test the hypotheses. Results revealed employee self-image/store image congruence was positively related to store image attractiveness. In turn, store image attractiveness was positively related to employee-store commitment both directly and indirectly through intrinsic job satisfaction. Lastly, both intrinsic job satisfaction and employee-store commitment were negatively related to employees' intention to leave.",

keywords = "Employee-organization commitment, Ideal self-image/store image congruence, Intention to leave",

author = "Jennifer Yurchisin and Jihye Park and Matthew O'Brien",

note = "Funding Information: This work was partially supported by Hankuk University of Foreign Studies Research Fund of 2010. ",

year = "2010",

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doi = "10.1016/j.jretconser.2010.04.002",

language = "English (US)",

volume = "17",

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journal = "Journal of Retailing and Consumer Services",

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T1 - Effects of ideal image congruence and organizational commitment on employee intention to leave

AU - Yurchisin, Jennifer

AU - Park, Jihye

AU - O'Brien, Matthew

N1 - Funding Information: This work was partially supported by Hankuk University of Foreign Studies Research Fund of 2010.

PY - 2010/9

Y1 - 2010/9

N2 - The purpose of this study was to investigate the relationships among employee self-image/store image congruence, employee-store commitment, and employee intention to leave within the context of retail stores. Data were collected using a survey method. Usable questionnaires were completed by 276 retail store employees. Path analysis was used to test the hypotheses. Results revealed employee self-image/store image congruence was positively related to store image attractiveness. In turn, store image attractiveness was positively related to employee-store commitment both directly and indirectly through intrinsic job satisfaction. Lastly, both intrinsic job satisfaction and employee-store commitment were negatively related to employees' intention to leave.

AB - The purpose of this study was to investigate the relationships among employee self-image/store image congruence, employee-store commitment, and employee intention to leave within the context of retail stores. Data were collected using a survey method. Usable questionnaires were completed by 276 retail store employees. Path analysis was used to test the hypotheses. Results revealed employee self-image/store image congruence was positively related to store image attractiveness. In turn, store image attractiveness was positively related to employee-store commitment both directly and indirectly through intrinsic job satisfaction. Lastly, both intrinsic job satisfaction and employee-store commitment were negatively related to employees' intention to leave.

KW - Employee-organization commitment

KW - Ideal self-image/store image congruence

KW - Intention to leave

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DO - 10.1016/j.jretconser.2010.04.002

M3 - Article

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JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

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ER -

Effects of ideal image congruence and organizational commitment on employee intention to leave

Abstract

Bibliographical note

Keywords

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