Effects of ideal image congruence and organizational commitment on employee intention to leave

Jennifer Yurchisin, Jihye Park, Matthew O'Brien

Research output: Contribution to journalArticlepeer-review

10 Scopus citations

Abstract

The purpose of this study was to investigate the relationships among employee self-image/store image congruence, employee-store commitment, and employee intention to leave within the context of retail stores. Data were collected using a survey method. Usable questionnaires were completed by 276 retail store employees. Path analysis was used to test the hypotheses. Results revealed employee self-image/store image congruence was positively related to store image attractiveness. In turn, store image attractiveness was positively related to employee-store commitment both directly and indirectly through intrinsic job satisfaction. Lastly, both intrinsic job satisfaction and employee-store commitment were negatively related to employees' intention to leave.

Original languageEnglish (US)
Pages (from-to)406-414
Number of pages9
JournalJournal of Retailing and Consumer Services
Volume17
Issue number5
DOIs
StatePublished - Sep 2010

Bibliographical note

Funding Information:
This work was partially supported by Hankuk University of Foreign Studies Research Fund of 2010.

Keywords

  • Employee-organization commitment
  • Ideal self-image/store image congruence
  • Intention to leave

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