Effectiveness of a News Media Literacy Advertisement in Partisan Versus Nonpartisan Online Media Contexts

Melissa Tully, Emily K. Vraga

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

Abstract

Moving media literacy messages out of the classroom and onto the Internet, where much news consumption happens, offers an opportunity to extend media literacy education to a wider public. However, in doing so it becomes important to consider how the context in which such messages are seen conditions their impact on media literacy attitudes and knowledge. The results of an experimental test suggest that a media literacy public service announcement was more effective in reinforcing media literacy beliefs when paired with a partisan, rather than a neutral, political program. The effects of presenting media literacy messages outside of the classroom are discussed.

Original languageEnglish (US)
Pages (from-to)144-162
Number of pages19
JournalJournal of Broadcasting and Electronic Media
Volume61
Issue number1
DOIs
StatePublished - Jan 2 2017

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