Effective targeted and community HIV/STD prevention programs

Michael W. Ross, Mark L. Williams

Research output: Contribution to journalReview articlepeer-review

30 Scopus citations


Community interventions and interventions targeting specific groups at risk of STDs/HIV have demonstrated significant impacts on sexual behavior, particularly condom use and safer sex. The scientific evidence suggests the factors that make these interventions particularly effective include the establishment of community, including business and CBO partnerships; maintainence of the intervention post-research funding; and buy-in by the community or target group. The modification of risky normative beliefs through the use of opinion leaders and role models, and through intervention delivery by peer educators, is an important facet of such interventions. Interventions delivered by health professionals, absent a community base, appear to be unsuccessful. Where cultures or subcultures are targeted, the close involvement of such groups in the design and delivery of messages is critical to their success. Diffusion of interventions through existing social networks further extends the intervention into the community and acts to reinforce and maintain changes in peer norms toward safer sexual behavior. The available data confirm that community or medical infrastructure-based interventions are effective in changing sexual behavior and can reach a wider range of the population than face-to-face programs if they incorporate peer educators as role models in modifying norms, and if diffusion of the intervention is integral to the design.

Original languageEnglish (US)
Pages (from-to)58-62
Number of pages5
JournalJournal of Sex Research
Issue number1
StatePublished - 2002

Bibliographical note

Funding Information:
Parts of this research were supported by a grant from the Centers for Disease Control to the first author, and a grant from the National Institute on Drug Abuse to the second author.The opinions expressed herein are solely those of the authors. Address correspondence to Dr. Michael Ross, WHO Center for Health Promotion and Prevention Research, School of Public Health, University of Texas, PO Box 20036, Houston, TX 77225; e-mail:mross@sph.uth.tmc.edu.


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