Abstract
In an evolving news environment, our understanding and application of “news media literacy” must also evolve to equip individuals with the skills to critically engage with news and participate in public life. Using an experimental design, this study tests different news media literacy messages to determine whether certain messages appeal to some groups over others and whether their effectiveness depends on the media context in which they are consumed by pairing these messages with a clip from The Daily Show. Our findings suggest that different news media literacy messages were seen as successful in conveying their message and promoting political engagement, but these effects also depend on media context and audience characteristics. This study fills a gap by developing and testing realistic news media literacy messages for their democratic potential.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 305-322 |
| Number of pages | 18 |
| Journal | Communication and the Public |
| Volume | 1 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 1 2016 |
| Externally published | Yes |
Bibliographical note
Funding Information:We would like to thank the Obermann Center for Advanced Studies at The University of Iowa for their support of this research. The author(s) received no financial support for the research, authorship, and/or publication of this article.
Publisher Copyright:
© The Author(s) 2016.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 16 Peace, Justice and Strong Institutions
Keywords
- Democracy
- The Daily Show
- experiment
- news media literacy
- political engagement
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