Eco-attitudes and behaviours of annual, perennial and herb and vegetable buyers from four US states

B. K. Behe, B. L. Campbell, J. H. Dennis, C. R. Hall, R. G. Lopez, Chengyan Yue

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar likes, preferences or demands. Our objective was to identify and profile consumer segments with regard to their gardening purchases in order to determine whether there were differences in their eco-friendly attitudes and behaviours, such as recycling. Researchers collected plant purchases, recycling attitudes and behaviours, and preferences for eco-friendly containers from 763 consumers in IN, MI, MN and TX. A cluster analysis based on plants purchases yielded three consumer segments: Low Use, Woody Plant Buyers and Herbaceous Plant Buyers. There were some differences with regard to recycling behaviours among consumers in the three groups including recycling aluminum drinking cans, newspapers, magazines, use of energy-saving bulbs and composting yard waste.

Original languageEnglish (US)
Title of host publicationXXVIII International Horticultural Congress on Science and Horticulture for People (IHC2010)
Subtitle of host publicationInternational Symposium on Integrating Consumers and Economic Systems
Pages43-48
Number of pages6
Volume930
StatePublished - Mar 31 2012

Publication series

NameActa Horticulturae
Volume930
ISSN (Print)0567-7572

Fingerprint

herbs
vegetables
recycling
yard wastes
gardening
consumer behavior
herbaceous plants
composting
drinking
cans
woody plants
bulbs
aluminum
containers
cluster analysis
researchers
energy

Cite this

Behe, B. K., Campbell, B. L., Dennis, J. H., Hall, C. R., Lopez, R. G., & Yue, C. (2012). Eco-attitudes and behaviours of annual, perennial and herb and vegetable buyers from four US states. In XXVIII International Horticultural Congress on Science and Horticulture for People (IHC2010): International Symposium on Integrating Consumers and Economic Systems (Vol. 930, pp. 43-48). (Acta Horticulturae; Vol. 930).

Eco-attitudes and behaviours of annual, perennial and herb and vegetable buyers from four US states. / Behe, B. K.; Campbell, B. L.; Dennis, J. H.; Hall, C. R.; Lopez, R. G.; Yue, Chengyan.

XXVIII International Horticultural Congress on Science and Horticulture for People (IHC2010): International Symposium on Integrating Consumers and Economic Systems. Vol. 930 2012. p. 43-48 (Acta Horticulturae; Vol. 930).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Behe, BK, Campbell, BL, Dennis, JH, Hall, CR, Lopez, RG & Yue, C 2012, Eco-attitudes and behaviours of annual, perennial and herb and vegetable buyers from four US states. in XXVIII International Horticultural Congress on Science and Horticulture for People (IHC2010): International Symposium on Integrating Consumers and Economic Systems. vol. 930, Acta Horticulturae, vol. 930, pp. 43-48.
Behe BK, Campbell BL, Dennis JH, Hall CR, Lopez RG, Yue C. Eco-attitudes and behaviours of annual, perennial and herb and vegetable buyers from four US states. In XXVIII International Horticultural Congress on Science and Horticulture for People (IHC2010): International Symposium on Integrating Consumers and Economic Systems. Vol. 930. 2012. p. 43-48. (Acta Horticulturae).
Behe, B. K. ; Campbell, B. L. ; Dennis, J. H. ; Hall, C. R. ; Lopez, R. G. ; Yue, Chengyan. / Eco-attitudes and behaviours of annual, perennial and herb and vegetable buyers from four US states. XXVIII International Horticultural Congress on Science and Horticulture for People (IHC2010): International Symposium on Integrating Consumers and Economic Systems. Vol. 930 2012. pp. 43-48 (Acta Horticulturae).
@inproceedings{bc392b476b224866ba3bdc22d9ef182b,
title = "Eco-attitudes and behaviours of annual, perennial and herb and vegetable buyers from four US states",
abstract = "Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar likes, preferences or demands. Our objective was to identify and profile consumer segments with regard to their gardening purchases in order to determine whether there were differences in their eco-friendly attitudes and behaviours, such as recycling. Researchers collected plant purchases, recycling attitudes and behaviours, and preferences for eco-friendly containers from 763 consumers in IN, MI, MN and TX. A cluster analysis based on plants purchases yielded three consumer segments: Low Use, Woody Plant Buyers and Herbaceous Plant Buyers. There were some differences with regard to recycling behaviours among consumers in the three groups including recycling aluminum drinking cans, newspapers, magazines, use of energy-saving bulbs and composting yard waste.",
author = "Behe, {B. K.} and Campbell, {B. L.} and Dennis, {J. H.} and Hall, {C. R.} and Lopez, {R. G.} and Chengyan Yue",
year = "2012",
month = "3",
day = "31",
language = "English (US)",
isbn = "9789066050686",
volume = "930",
series = "Acta Horticulturae",
pages = "43--48",
booktitle = "XXVIII International Horticultural Congress on Science and Horticulture for People (IHC2010)",

}

TY - GEN

T1 - Eco-attitudes and behaviours of annual, perennial and herb and vegetable buyers from four US states

AU - Behe, B. K.

AU - Campbell, B. L.

AU - Dennis, J. H.

AU - Hall, C. R.

AU - Lopez, R. G.

AU - Yue, Chengyan

PY - 2012/3/31

Y1 - 2012/3/31

N2 - Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar likes, preferences or demands. Our objective was to identify and profile consumer segments with regard to their gardening purchases in order to determine whether there were differences in their eco-friendly attitudes and behaviours, such as recycling. Researchers collected plant purchases, recycling attitudes and behaviours, and preferences for eco-friendly containers from 763 consumers in IN, MI, MN and TX. A cluster analysis based on plants purchases yielded three consumer segments: Low Use, Woody Plant Buyers and Herbaceous Plant Buyers. There were some differences with regard to recycling behaviours among consumers in the three groups including recycling aluminum drinking cans, newspapers, magazines, use of energy-saving bulbs and composting yard waste.

AB - Savvy marketers rely on the principles of customer segmentation and product targeting to more efficiently allocate scarce resources and effectively reach groups of consumers with similar likes, preferences or demands. Our objective was to identify and profile consumer segments with regard to their gardening purchases in order to determine whether there were differences in their eco-friendly attitudes and behaviours, such as recycling. Researchers collected plant purchases, recycling attitudes and behaviours, and preferences for eco-friendly containers from 763 consumers in IN, MI, MN and TX. A cluster analysis based on plants purchases yielded three consumer segments: Low Use, Woody Plant Buyers and Herbaceous Plant Buyers. There were some differences with regard to recycling behaviours among consumers in the three groups including recycling aluminum drinking cans, newspapers, magazines, use of energy-saving bulbs and composting yard waste.

UR - http://www.scopus.com/inward/record.url?scp=84863615356&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84863615356&partnerID=8YFLogxK

M3 - Conference contribution

SN - 9789066050686

VL - 930

T3 - Acta Horticulturae

SP - 43

EP - 48

BT - XXVIII International Horticultural Congress on Science and Horticulture for People (IHC2010)

ER -