DTC Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources

Denise DeLorme, Jisu Huh, Leonard N Reid

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)293-314
JournalHealth Marketing Quarterly
Volume26
StatePublished - 2009

Cite this

DTC Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information Sources. / DeLorme, Denise; Huh, Jisu; Reid, Leonard N.

In: Health Marketing Quarterly, Vol. 26, 2009, p. 293-314.

Research output: Contribution to journalArticle

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issn = "0735-9683",
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AU - DeLorme, Denise

AU - Huh, Jisu

AU - Reid, Leonard N

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M3 - Article

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