TY - JOUR
T1 - Dressing for the Internet
T2 - A study of female selfpresentation via dress on instagram
AU - Shumaker, Claire
AU - Loranger, David
AU - Dorie, Amy
N1 - Publisher Copyright:
© 2017 Intellect Ltd Article.
PY - 2017/10
Y1 - 2017/10
N2 - Social networking sites (SNS) and social media (SM) have evolved into important methods of communication in modern society. A number of SM platforms are imageoriented sites such as Instagram, which provide tools to edit and post images of one’s self in place of verbal communication. These tools are especially critical in the lives of younger generations who have been reared on technology. SM provides the ability to curate one’s image and receive feedback in an almost instantaneous and customizable manner. In this two-stage, qualitative grounded theory study, a stage-one initial survey (n=208) indicated that nearly half of the respondents used dress as a communication tool when posting images on SM and that Instagram was the most used SNS. In stage-two, in-depth interviews were conducted with a sample of (n=15) undergraduate students to investigate participants’ usage of Instagram, along with their self-proclaimed use of dress as a method of communication through images posted on the SNS. Results indicated that participants used dress as a tool to communicate aspects of experiences, feelings, lifestyles and beliefs when posting images on Instagram.
AB - Social networking sites (SNS) and social media (SM) have evolved into important methods of communication in modern society. A number of SM platforms are imageoriented sites such as Instagram, which provide tools to edit and post images of one’s self in place of verbal communication. These tools are especially critical in the lives of younger generations who have been reared on technology. SM provides the ability to curate one’s image and receive feedback in an almost instantaneous and customizable manner. In this two-stage, qualitative grounded theory study, a stage-one initial survey (n=208) indicated that nearly half of the respondents used dress as a communication tool when posting images on SM and that Instagram was the most used SNS. In stage-two, in-depth interviews were conducted with a sample of (n=15) undergraduate students to investigate participants’ usage of Instagram, along with their self-proclaimed use of dress as a method of communication through images posted on the SNS. Results indicated that participants used dress as a tool to communicate aspects of experiences, feelings, lifestyles and beliefs when posting images on Instagram.
KW - Dress
KW - Identity construction
KW - Instagram
KW - Self-presentation
KW - Social media
KW - Social networking sites
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UR - http://www.scopus.com/inward/citedby.url?scp=85046106138&partnerID=8YFLogxK
U2 - 10.1386/fspc.4.3.365_1
DO - 10.1386/fspc.4.3.365_1
M3 - Article
AN - SCOPUS:85046106138
SN - 2050-0726
VL - 4
SP - 365
EP - 382
JO - Fashion, Style and Popular Culture
JF - Fashion, Style and Popular Culture
IS - 3
ER -