Doing poorly by doing good: Corporate social responsibility and brand concepts

Keyphrases

• Corporate Social Responsibility 100%
• Social Brand 100%
• Brand Concept 100%
• Doing Good 100%
• Luxury Brands 50%
• Corporate Social Responsibility Activity 50%
• Disfluency 33%
• Consumer Response 16%
• Self-enhancement 16%
• Self-transcendence 16%
• Concrete Mindset 16%

Social Sciences

• Corporate Social Responsibility 100%
• Corporate Volunteering 100%
• Luxuries 50%
• Disfluency 33%
• Welfare 16%

Psychology

• Social Responsibility 100%
• Disfluency 33%
• Mindset 16%
• Self-Transcendence 16%