Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes

Keyphrases

• Consumer Attitudes 100%
• Social Media 100%
• Social Media Features 100%
• Social Media Effects 100%
• Entertainment 50%
• Purchase Intention 50%
• Irritation 50%
• Attitude toward Brand 50%
• Social Media Branding 50%
• Brand Awareness 25%
• Australia 25%
• Social Media Use 25%
• Strong Impact 25%
• Consumer Purchase 25%
• Public Universities 25%
• Consumer Awareness 25%
• Consumer Loyalty 25%
• Social Media Impact 25%
• Brand Loyalty 25%
• Consumer Brands 25%
• Loyalty Intention 25%
• Brand Purchase 25%

Social Sciences

• Social Media 100%
• Consumer Attitude 100%
• Media Use 16%
• Brand Loyalty 16%
• Impact Of Social Media 16%

Psychology

• Consumer Attitude 100%
• Practitioners 25%