Does formality matter? Effects of employee clothing formality on consumers' service quality expectations and store image perceptions

Ruoh Nan Yan, Jennifer Yurchisin, Kittichai Watchravesringkan

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Fingerprint

Dive into the research topics of 'Does formality matter? Effects of employee clothing formality on consumers' service quality expectations and store image perceptions'. Together they form a unique fingerprint.

Business & Economics