Does collectivism inhibit individual creativity? The effects of collectivism and perceived diversity on individual creativity and satisfaction in virtual ideation teams

Teng Ye, Lionel P. Robert

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

One particular problem CSCW and HCI scholars have sought to address through the design of collaborative systems is the issues associated with diversity and creativity. Diversity can promote creativity by exposing individuals to different perspectives and at the same time make it difficult for teams to leverage their differences to be more creative. This paper asserts that through the promotion of cooperation, collectivism will help ideation team members overcome the challenges associated with diversity and promote creativity. To examine this assertion, we conducted an experimental study involving 107 individuals in 33 idea-generation teams. Collectivism was promoted through priming. The results confirm our assertion: collectivism created conditions that facilitated creativity when teams were high in perceived diversity. Collectivism also facilitated more satisfaction among teammates by offsetting negative perceptions of diversity. These results offer new insights on collectivism, perceived diversity and creativity.

Original languageEnglish (US)
Title of host publicationCSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery
Pages2344-2358
Number of pages15
ISBN (Electronic)9781450343350
DOIs
StatePublished - Feb 25 2017
Externally publishedYes
Event2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017 - Portland, United States
Duration: Feb 25 2017Mar 1 2017

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Other

Other2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017
Country/TerritoryUnited States
CityPortland
Period2/25/173/1/17

Bibliographical note

Publisher Copyright:
© 2017 ACM.

Keywords

  • Collaborative ideation
  • Collectivism
  • Creativity
  • Perceived diversity
  • Priming
  • Self-construal

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