Does Anyone Need a Rolex?: Reflections on Kotler's and Plassmann's Chapters

Does Anyone Need a Rolex? Reflections on Kotler's and Plassmann's Chapters

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Core Assumptions in Business Theory
Subtitle of host publication	A Wedge Between Performance and Progress
Publisher	Oxford University Press
Pages	141-144
Number of pages	4
ISBN (Electronic)	9780198944249
ISBN (Print)	9780198944218
DOIs	https://doi.org/10.1093/9780198944249.003.0014
State	Published - Apr 7 2025

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title = "Does Anyone Need a Rolex?: Reflections on Kotler's and Plassmann's Chapters",

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