Abstract
This commentary's title is not meant to be a rhetorical question. In congratulating Brouthers (2002) for the JIBS Decade Award, we have an opportunity to assess where we are within this field of inquiry, and what is our trajectory. I believe that we have accomplished a lot in this area of study. Nevertheless, I am concerned about its current trajectory, so much so that I think we should seriously question whether we need more entry mode studies - especially if we are going to get more of the same.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 23-27 |
| Number of pages | 5 |
| Journal | Journal of International Business Studies |
| Volume | 44 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2013 |
Keywords
- Decade Award
- entry mode
- international business research agenda