"Do it for the viewers!" Audience engagement behaviors of young YouTubers

Sarah A McRoberts; Elizabeth Bonsignore; Tamara Peyton; Svetlana Yarosh

doi:10.1145/2930674.2930676

"Do it for the viewers!" Audience engagement behaviors of young YouTubers

Sarah A McRoberts, Elizabeth Bonsignore, Tamara Peyton, Svetlana Yarosh

Computer Science and Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

33 Scopus citations

Abstract

Online user-generated video sharing communities, such as YouTube, are becoming more popular than conventional studio-produced content. These communities provide every user with the opportunity to create and promote their own video content-a compelling venue for children and teenagers to share their stories and voices. In this study, we investigate the practices of youth video creators on YouTube. To do so, we conducted a content analysis of the audience engagement practices of 100 youth author channels, comparing them to adult and professional YouTubers when appropriate. We found that most youth authors are aware of and actively engage with their imaginary or real audiences on YouTube. They emulate the conversational and audience engagement practices seen in professional quality YouTube channels, but may not have the video editing or other meta-content skills or experience to do so. Based on our findings, we point to a number of implications for future research and design in this space.

Original language	English (US)
Title of host publication	Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children
Publisher	Association for Computing Machinery, Inc
Pages	334-343
Number of pages	10
ISBN (Electronic)	9781450343138
DOIs	https://doi.org/10.1145/2930674.2930676
State	Published - Jun 21 2016
Event	15th International Conference on Interaction Design and Children, IDC 2016 - Manchester, United Kingdom Duration: Jun 21 2016 → Jun 24 2016

Publication series

Name	Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children

Other

Other	15th International Conference on Interaction Design and Children, IDC 2016
Country/Territory	United Kingdom
City	Manchester
Period	6/21/16 → 6/24/16

Bibliographical note

Publisher Copyright:
© 2016 ACM.

Keywords

Authorship
Children
Online video
Teenagers
YouTube

Access

10.1145/2930674.2930676

Cite this

McRoberts, S. A., Bonsignore, E., Peyton, T., & Yarosh, S. (2016). "Do it for the viewers!" Audience engagement behaviors of young YouTubers. In Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children (pp. 334-343). (Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children). Association for Computing Machinery, Inc. https://doi.org/10.1145/2930674.2930676

"Do it for the viewers!" Audience engagement behaviors of young YouTubers. / McRoberts, Sarah A; Bonsignore, Elizabeth; Peyton, Tamara; Yarosh, Svetlana.

Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children. Association for Computing Machinery, Inc, 2016. p. 334-343 (Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

McRoberts, SA, Bonsignore, E, Peyton, T & Yarosh, S 2016, "Do it for the viewers!" Audience engagement behaviors of young YouTubers. in Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children. Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children, Association for Computing Machinery, Inc, pp. 334-343, 15th International Conference on Interaction Design and Children, IDC 2016, Manchester, United Kingdom, 6/21/16. https://doi.org/10.1145/2930674.2930676

McRoberts SA, Bonsignore E, Peyton T, Yarosh S. "Do it for the viewers!" Audience engagement behaviors of young YouTubers. In Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children. Association for Computing Machinery, Inc. 2016. p. 334-343. (Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children). https://doi.org/10.1145/2930674.2930676

McRoberts, Sarah A ; Bonsignore, Elizabeth ; Peyton, Tamara ; Yarosh, Svetlana. / "Do it for the viewers!" Audience engagement behaviors of young YouTubers. Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children. Association for Computing Machinery, Inc, 2016. pp. 334-343 (Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children).

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abstract = "Online user-generated video sharing communities, such as YouTube, are becoming more popular than conventional studio-produced content. These communities provide every user with the opportunity to create and promote their own video content-a compelling venue for children and teenagers to share their stories and voices. In this study, we investigate the practices of youth video creators on YouTube. To do so, we conducted a content analysis of the audience engagement practices of 100 youth author channels, comparing them to adult and professional YouTubers when appropriate. We found that most youth authors are aware of and actively engage with their imaginary or real audiences on YouTube. They emulate the conversational and audience engagement practices seen in professional quality YouTube channels, but may not have the video editing or other meta-content skills or experience to do so. Based on our findings, we point to a number of implications for future research and design in this space.",

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"Do it for the viewers!" Audience engagement behaviors of young YouTubers

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Keywords

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