TY - GEN
T1 - "Do it for the viewers!" Audience engagement behaviors of young YouTubers
AU - McRoberts, Sarah
AU - Bonsignore, Elizabeth
AU - Peyton, Tamara
AU - Yarosh, Svetlana
PY - 2016/6/21
Y1 - 2016/6/21
N2 - Online user-generated video sharing communities, such as YouTube, are becoming more popular than conventional studio-produced content. These communities provide every user with the opportunity to create and promote their own video content-a compelling venue for children and teenagers to share their stories and voices. In this study, we investigate the practices of youth video creators on YouTube. To do so, we conducted a content analysis of the audience engagement practices of 100 youth author channels, comparing them to adult and professional YouTubers when appropriate. We found that most youth authors are aware of and actively engage with their imaginary or real audiences on YouTube. They emulate the conversational and audience engagement practices seen in professional quality YouTube channels, but may not have the video editing or other meta-content skills or experience to do so. Based on our findings, we point to a number of implications for future research and design in this space.
AB - Online user-generated video sharing communities, such as YouTube, are becoming more popular than conventional studio-produced content. These communities provide every user with the opportunity to create and promote their own video content-a compelling venue for children and teenagers to share their stories and voices. In this study, we investigate the practices of youth video creators on YouTube. To do so, we conducted a content analysis of the audience engagement practices of 100 youth author channels, comparing them to adult and professional YouTubers when appropriate. We found that most youth authors are aware of and actively engage with their imaginary or real audiences on YouTube. They emulate the conversational and audience engagement practices seen in professional quality YouTube channels, but may not have the video editing or other meta-content skills or experience to do so. Based on our findings, we point to a number of implications for future research and design in this space.
KW - Authorship
KW - Children
KW - Online video
KW - Teenagers
KW - YouTube
UR - http://www.scopus.com/inward/record.url?scp=84985931191&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84985931191&partnerID=8YFLogxK
U2 - 10.1145/2930674.2930676
DO - 10.1145/2930674.2930676
M3 - Conference contribution
AN - SCOPUS:84985931191
T3 - Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children
SP - 334
EP - 343
BT - Proceedings of IDC 2016 - The 15th International Conference on Interaction Design and Children
PB - Association for Computing Machinery, Inc
T2 - 15th International Conference on Interaction Design and Children, IDC 2016
Y2 - 21 June 2016 through 24 June 2016
ER -