Discovery of interesting usage patterns from Web data

Robert Cooley, Pang Ning Tan, Jaideep Srivastava

Research output: Chapter in Book/Report/Conference proceedingConference contribution

70 Scopus citations

Abstract

Web Usage Mining is the application of data mining techniques to large Web data repositories in order to extract usage patterns. As with many data mining application domains, the identification of patterns that are considered interesting is a problem that must be solved in addition to simply generating them. A necessary step in identifying interesting results is quantifying what is considered uninteresting in order to form a basis for comparison. Several research efforts have relied on manually generated sets of uninteresting rules. However, manual generation of a comprehensive set of evidence about beliefs for a particular domain is impractical in many cases. Generally, domain knowledge can be used to automatically create evidence for or against a set of beliefs. This paper develops a quantitative model based on support logic for determining the interestingness of discovered patterns. For Web Usage Mining, there are three types of domain information available; usage, content, and structure. This paper also describes algorithms for using these three types of information to automatically identify interesting knowledge. These algorithms have been incorporated into the Web Site Information Filter (WebSIFT) system and examples of interesting frequent itemsets automatically discovered from real Web data are presented.

Original languageEnglish (US)
Title of host publicationWeb Usage Analysis and User Profiling - International WEBKDD 1999 Workshop, Revised Papers
EditorsBrij Masand, Brij Masand, Myra Spiliopoulou
PublisherSpringer Verlag
Pages163-182
Number of pages20
ISBN (Electronic)9783540678182
DOIs
StatePublished - 2000
EventInternational Workshop on Web Usage Analysis and User Profiling, WEBKDD 1999 - San Diego, United States
Duration: Aug 15 1999Aug 15 1999

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume1836
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

OtherInternational Workshop on Web Usage Analysis and User Profiling, WEBKDD 1999
CountryUnited States
CitySan Diego
Period8/15/998/15/99

Bibliographical note

Publisher Copyright:
© Springer-Verlag Berlin Heidelberg 2000.

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