‘Dis is Schubert, tough guy’: linguistic construction of masculinities in a Microsoft ad: Classic Questions, New Contexts

Amy Sheldon

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationGender in Language
Subtitle of host publicationClassic Questions, New Contexts
EditorsJ Siegel
Place of PublicationBlooniington, IN
PublisherIULC Publications
Pages151-160
StatePublished - 2008

Cite this

Sheldon, A. (2008). ‘Dis is Schubert, tough guy’: linguistic construction of masculinities in a Microsoft ad: Classic Questions, New Contexts. In J. Siegel (Ed.), Gender in Language: Classic Questions, New Contexts (pp. 151-160). Blooniington, IN: IULC Publications.

‘Dis is Schubert, tough guy’: linguistic construction of masculinities in a Microsoft ad : Classic Questions, New Contexts. / Sheldon, Amy.

Gender in Language: Classic Questions, New Contexts. ed. / J Siegel. Blooniington, IN : IULC Publications, 2008. p. 151-160.

Research output: Chapter in Book/Report/Conference proceedingChapter

Sheldon, A 2008, ‘Dis is Schubert, tough guy’: linguistic construction of masculinities in a Microsoft ad: Classic Questions, New Contexts. in J Siegel (ed.), Gender in Language: Classic Questions, New Contexts. IULC Publications, Blooniington, IN, pp. 151-160.
Sheldon A. ‘Dis is Schubert, tough guy’: linguistic construction of masculinities in a Microsoft ad: Classic Questions, New Contexts. In Siegel J, editor, Gender in Language: Classic Questions, New Contexts. Blooniington, IN: IULC Publications. 2008. p. 151-160
Sheldon, Amy. / ‘Dis is Schubert, tough guy’: linguistic construction of masculinities in a Microsoft ad : Classic Questions, New Contexts. Gender in Language: Classic Questions, New Contexts. editor / J Siegel. Blooniington, IN : IULC Publications, 2008. pp. 151-160
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