Directing the Dialogue: The Relationship Between YouTube Videos and the Comments They Spur

Stephanie Edgerly, Emily K. Vraga, Kajsa E. Dalrymple, Timothy Macafee, Timothy K.F. Fung

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

This study performs a content analysis of 207 YouTube videos and 45,759 comments about the Proposition 8 campaign in California. Specifically, we examine how a video's tone and focus are related to comment features. We find consistent support for the flow of information from topics mentioned in the video to topics addressed in commentary, as well as uptake of an uncivil tone from the video to the comments. Implications are discussed for promoting higher quality online information exchanges and the democratic merits of social media.

Original languageEnglish (US)
Pages (from-to)276-292
Number of pages17
JournalJournal of Information Technology and Politics
Volume10
Issue number3
DOIs
StatePublished - Sep 11 2013

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video
dialogue
information exchange
social media
content analysis
campaign

Keywords

  • Content analysis
  • Internet
  • politics
  • social media
  • YouTube

Cite this

Directing the Dialogue : The Relationship Between YouTube Videos and the Comments They Spur. / Edgerly, Stephanie; Vraga, Emily K.; Dalrymple, Kajsa E.; Macafee, Timothy; Fung, Timothy K.F.

In: Journal of Information Technology and Politics, Vol. 10, No. 3, 11.09.2013, p. 276-292.

Research output: Contribution to journalArticle

Edgerly, Stephanie ; Vraga, Emily K. ; Dalrymple, Kajsa E. ; Macafee, Timothy ; Fung, Timothy K.F. / Directing the Dialogue : The Relationship Between YouTube Videos and the Comments They Spur. In: Journal of Information Technology and Politics. 2013 ; Vol. 10, No. 3. pp. 276-292.
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