Direct-to-consumer prescription drug advertising: history, regulation, and issues.

Jisu Huh, Denise E. DeLorme, Leonard N. Reid, Soontae An

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Direct-to-consumer advertising has changed the way prescription drugs are marketed in the United States. This article traces the history of direct-to-consumer advertising of prescription and over-the-counter medications and describes how drug advertising is regulated and by whom. It also discusses the controversies that surround direct-to-consumer marketing of prescription drugs.

Original languageEnglish (US)
Pages (from-to)50-52
Number of pages3
JournalMinnesota Medicine
Volume93
Issue number3
StatePublished - Jan 1 2010

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Prescription Drugs
History
Prescriptions
Pharmaceutical Preparations
Direct-to-Consumer Advertising

Cite this

Direct-to-consumer prescription drug advertising : history, regulation, and issues. / Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.; An, Soontae.

In: Minnesota Medicine, Vol. 93, No. 3, 01.01.2010, p. 50-52.

Research output: Contribution to journalArticle

Huh, Jisu ; DeLorme, Denise E. ; Reid, Leonard N. ; An, Soontae. / Direct-to-consumer prescription drug advertising : history, regulation, and issues. In: Minnesota Medicine. 2010 ; Vol. 93, No. 3. pp. 50-52.
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