Direct mail as a prompt for follow-up care among persons at risk for hypertension

D. M. Murray, C. L. Kurth, John R Finnegan, P. L. Pirie, J. B. Admire, Russell V Luepker

Research output: Contribution to journalArticlepeer-review

19 Scopus citations

Abstract

We undertook a direct mail campaign to urge persons identified as being at risk for hypertension to seek medical advice. Those who received a single mailing displayed a 28% increase in the proportion who subsequently discussed their blood pressure with a physician and a 12% increase in the proportion who had their blood pressure rechecked, while those persons who received six mailings reported an equivalent increase in physician discussions but a smaller increase in rechecking their blood pressure. These results support the use of inexpensive social marketing strategies as follow-up methods for blood pressure screening programs.

Original languageEnglish (US)
Pages (from-to)331-335
Number of pages5
JournalAmerican journal of preventive medicine
Volume4
Issue number6
DOIs
StatePublished - 1988

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