Direct-dynamics canonical variational transition-state theory calculations with microcanonically optimized multidimensional transmission coefficient (CVT/μOMT) for tunneling were carried out at the MPWB1K/6-31+G(d,p) level to study the [1,7] sigmatropic hydrogen rearrangement in 7-methylocta-1,3(Z),5(Z)- triene. This compound has seven conformers, of which only one leads to products, although all of them have to be included in the theoretical treatment. The calculated CVT//μOMT rate constants are in good agreement with the available experimental data. To try to understand the role of tunneling in the hydrogen shift reaction, we have also calculated the thermal rate constants for the monodeuterated compound in the interval T = 333.2-388.2 K. This allowed us to evaluate primary kinetic isotope effects (KIEs) and make a direct comparison with the experiment. Our calculations show that both the large measured KIE and the large measured difference in the activation energies between the deuterated and root compounds are due to the quantum tunneling. The tunneling contribution to the KIE becomes noticeable only when the coupling between the reaction coordinate and the transverse modes is taken into account. Our results confirm previous experimental and theoretical works, which guessed that the obtained kinetic parameters pointed to a reaction with an important contribution due to tunneling. The above conclusion would be essentially valid for the case of the [1,7] hydrogen shift in previtamin D3 because of the similarity to the studied model system.